MARKETING WARFARE (P.A.R.L.E)

         1 PARLE ( Logo, Tagline, and Mascot)

So, finally, the wait has come to an end. We have our logo for Parle brand in which the colors symbolizes-

Yellow color stands for warmth and positivity just like parle. Yellow captivates more attention as compared to other colors. I hope you have now understood that we are going to captivate your attention as compared to other brands.

The green color stands for nature and health. Green is omnipresent. I mean how can we survive without nature. It's next to impossible. Similarly, our brand parle is introducing us with natural stuff.

Red color stands for love and passion. Can any human being live without love? Obviously not! Parle is all about sharing love with your loved ones. 

The blue color stands for happiness and hope. As we are familiar that the sky is also blue and it has no limits. Just like our brand parle, it has no limits it's going to cater all the needs of our customers.

We also have a girl and a boy who symbolizes togetherness and love.

Tagline

The tagline for our brand PARLE is "DIL KI BAAT APNO KE SATH" 

The thought behind the tagline is that every idea or conversation no matter how thought-provoking or interesting it may sound automatically feels a lot better and engaging when shared with people around you. It doesn't matter if it is the result for which you are trying to explain yourself in front of your parents or judging a cricket player's performance after a cricket match with your friends and many more that you must have forgotten in this busy world. 

The tagline focuses on the point for which the product stands for and also the ideology and values that it is trying to represent that is Dil ki Baat with your loved ones.